DIGITAL TRANSFORMATION

When Brands Meet AI Bots: Customer Experience in the Age of Automation

As more customers rely on third-party AI agents to help them shop, brands risk losing their influence unless they adapt strategically.

ARC
Automotive Resource Co.
October 29, 2025
When Brands Meet AI Bots: Customer Experience in the Age of Automation

The rise of AI shopping assistants represents both an opportunity and a threat for brands. Those who understand how to work with these new intermediaries will create lasting competitive advantages.